A TTL campaign to promote iD’s Prepay offering. While competitors claim to offer ‘unlimited’ data, this is not factually true as ‘fair usage policies’ apply. iD however, is more transparent, and better value, in that it offers much more data than you actually need, at a fairer price.

The idea for the campaign was to illustrate the fact that it’s more data than you can handle by bringing to life scenarios where your mobile binging gets out of hand. Cue emojis, Netflix zombies and candy crush.

Role: Concept, Creative Direction, Art & Copy
Design & Animation: Hernan Castelli, Bernardo Luz
Illustration: Matthew Griffin

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