An old piece from my Cybercom days (now In the Company of Huskies).
This award-winning campaign sent three adventurous 20 somethings on a world trip, documented their journey and gave the opportunity to some of their most engaged followers to join them for a leg of the journey.
This featured content on social networks (emerging at the time), blog posts and live updates.
It also included three interactive video games which followers played for a chance to join the adventures. The games were Pack the Yack (think bucking bronco), Safari Snap and an interactive quizz MCd by none other than Bushmill's Master Distiller.
Role: Concept, Art Direction, Gaming, UX, FlashThis award-winning campaign sent three adventurous 20 somethings on a world trip, documented their journey and gave the opportunity to some of their most engaged followers to join them for a leg of the journey.
This featured content on social networks (emerging at the time), blog posts and live updates.
It also included three interactive video games which followers played for a chance to join the adventures. The games were Pack the Yack (think bucking bronco), Safari Snap and an interactive quizz MCd by none other than Bushmill's Master Distiller.
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/a9443284-b8eb-4989-a965-d43047d42824_rw_1200.jpg?h=784821682b3794d46b5ac00a9385aea5)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/5fda8bab-9df4-44b2-9466-33843d5a3116_rw_1200.jpg?h=466a0155824e9ba1d82cc03ae06d90ce)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/e9eb9891-e2e0-449b-b8a4-88055b6afe5f_rw_1200.jpg?h=059709b3ddab2f5b2dad586ffe92fbed)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/1bd7eb7a-1274-42c1-8772-8faf2fb00b83_rw_1200.jpg?h=0607fb1d6014e5ae48f701d78b021ccc)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/cb6b9009-c3fb-43e2-8914-25fd2f255f4e_rw_1200.jpg?h=3b68c8537d1f92eaf2af300e3223cff7)