One of a series of special projects I was contracted to carry out for Betfair (of Paddy Power Betfair/Flutter). Their existing brand guidelines being out of date, they needed a new version which would establish the visual parameters for work done for Betfair across all channels (video, print, UI etc) and sub-brands (Sportsbook, Casino etc).
We created a 3D version of the logo to become new central brand assets, rolled out across corporate touchpoints such as Powerpoint templates, future business cards etc. A render of this was used for the cover of the Brand Guidelines, and others across the rest of the document.
We created a 3D version of the logo to become new central brand assets, rolled out across corporate touchpoints such as Powerpoint templates, future business cards etc. A render of this was used for the cover of the Brand Guidelines, and others across the rest of the document.
Role: Creative and Design Direction, Project Management, Editing
Team: Betfair Brand, PPB Studio
