One of a series of special projects I was contracted to carry out for Betfair (of Paddy Power Betfair/Flutter). Their existing brand guidelines being out of date, they needed a new version which would establish the visual parameters for work done for Betfair across all channels (video, print, UI etc) and sub-brands (Sportsbook, Casino etc).
We created a 3D version of the logo to become new central brand assets, rolled out across corporate touchpoints such as Powerpoint templates, future business cards etc. A render of this was used for the cover of the Brand Guidelines, and others across the rest of the document.
We created a 3D version of the logo to become new central brand assets, rolled out across corporate touchpoints such as Powerpoint templates, future business cards etc. A render of this was used for the cover of the Brand Guidelines, and others across the rest of the document.
Role: Creative and Design Direction, Project Management, Editing
Team: Betfair Brand, PPB Studio
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/c471e4a8-e99b-41fe-882c-5b58d2256a97_rw_1920.jpg?h=d5ab5a2f636a02612012b0ccc1790a77)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/3fc87fb9-e523-42a8-b4c3-df24ef368288_rw_3840.jpg?h=816b0811bf3799d746d4e7880c8f8c32)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/11cc1a3a-3495-4984-a927-3c0c9d64b2f3_rw_3840.jpg?h=acba3fb9f1f04d41e7a823d4823b2b3c)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/a604e7a3-29e8-4285-927c-22141bcb1420_rw_3840.jpg?h=1125053f89ec0bfc1a8538f912d75a4d)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/afda0e32-9277-4d59-bb55-03ba84849b5e_rw_3840.jpg?h=0dcd20d8654c288f08952c69189181c5)