Brand Platform and Social Media Creative
Sullivan's is both Kilkenny’s newest and more ancient brewery. Revived by the Sullivan and Smithwick families after almost a century, it's on a mission to take on the world of craft beer by storm.
The brewery's purpose is clear. To always do the right thing and focus on craft and substance above all else. What the brand needed was a way to articulate its raison d'être and bring it to life. A way to express the sense of heritage, provenance and duty that comes when Kilkenny's two great brewing dynasties rally around a shared tradition and purpose. To show that doing the right thing, and crafting amazing Kilkenny beer is in their blood.
Here are some examples of this being applied to Social Media content.