A TTL recruitment campaign focusing on the fact that clients can tailor their iD mobile plan to match who they are and what they need.
Role: Creative Direction, Art Direction
Copy: DP O'Keefe
Design: Vanesa Lenti
Illustration: Federico Bonifacini
Copy: DP O'Keefe
Design: Vanesa Lenti
Illustration: Federico Bonifacini
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/ddef4250-682a-4307-8da7-e6a7ea41fd79_rw_1920.jpg?h=712070154e4ba6875a7828783c7ed713)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/f25b63bb-236d-4184-bfcf-5af242f1884b_rw_1920.jpg?h=8562564aec1d8e1d215b61d567fce76a)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/5c76d240-9eaf-47ba-a087-ff5a07407aaa_rw_1920.jpg?h=cf5c62e2c32821ba6feffe214ee8abd2)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/f2a257ea-a1d3-4dfe-a3d9-052bdd6ed380_rw_1920.jpg?h=218416027b735edf18557a6231461644)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/5fe7457b-993a-494c-9bd4-5956d95187b6_rw_1920.jpg?h=b6d55254ff6028717cc7d3446b9c26a5)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/2dac7168-62ca-4c59-9bb7-48c928bd2baa_rw_1920.jpg?h=501551f5a13b01d67a3586bdb8066f4d)