Brilliant full-service creative,
without the agency bloat.
Huge projects will always need the kind of manpower that agencies can bring to bear. Multidisciplinary teams, the reassurance of a big name...I get it. You get it.
But we all know what that comes with. The drawn out processes, the endless decks, the billings and opaque third party costs, and of course, the bloated teams.

Do all your projects get the TLC that they deserve?
Not all important projects are huge ones. But that doesn't mean that you're under any less pressure to deliver. Or that you should accept any less than excellent creative.


MrBou delivers
Think of me as your Plug & Play Creative Director.
My name is Alexis Bouckaert (aka MrBou).
I take on full creative projects, assemble teams of trusted freelancers when necessary, and deliver personalised projects at speed and on budget. No surprises, no hand-holding required and no disappearing acts.

Full-service creative
Each brief is given the love it deserves, and is handled based on the same principles: personalised, fast-paced turnkey delivery and long lasting relationships. For case-studies, please have a look here.

My specialties are:
- Creative Strategy: Value Propositions, Naming and Platforms
- Creative Development: Visual Identity & TOV, Campaigns and Content
- Project Management: Delivery, Assembling Teams, Handover
- Training: Supercharging in-house creative/production departments


Pedigree
With some 15 years as an agency Creative Director and 5 years as a Creative Consultant, I’ve created and delivered hundreds of creative projects for bluechip and start-up brand teams alike.
 
My clients have ranged most industries, with a focus on FMCG, Alcohol, Telcos and Financial Services. I’ve also always had a personal affinity for charities, NGOs and health related initiatives.
Previous positions include Creative Director in eightytwenty (WPP), Rothco (Accenture Digital) and Forsman & Bodenfors Dublin (then Cybercom).

Awards and accolades
The effective and award-winning work I’ve launched for brands demonstrate my ability to develop creative that works fluidly across all media channels. I started my career in digital, so you can be sure that mobile, social and long-tail content won’t be an after-thought. Here are some of the trophies collecting dust on my clients’ mantelpieces…

In Ireland: APMC, AIM, DMA (inc. Best Agency x4), ICAD, Kinsale, Spiders
International: Cannes nomination, Cannes exhibition, Coca-Cola Worldwide Marketing Awards, D&AD exhibition, Eurobest, Lurzer’s Archive feature, MAA Globe Award, Webby nomination, Warc Prize for Social Strategy

Sales pitch over...
If you’ve read this far, thanks are in order.
Maybe you’ve got a tricky deadline, a project that needs more TLC than it might get elsewhere, or a team that could do with a bit of training. 
Either way, get in touch. I'd love to meet you.
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