alexis bouckaert
Senior creative consultant

Creative Director to lead in-house and agency projects
Solo freelance creative resource
Training for in-house creative departments



Hi there, and first of all, thanks for taking the time to read this. I'm sure you're busy so let's get to it.

I'm a senior creative resource for brand teams, internal studios and agencies. I work remotely, in-house (less so of late, obviously...), solo or as a team lead. I develops creative strategies, concepts and training for my clients. The majority of my work has a strong digital component, as well as Art Direction.

After some 15 years as an agency Creative Director, I know how to create great work, fast. And my more recent experience as a Consultant working directly with in-house brand and studio teams has given me invaluable  insights into their needs and ways of working.

EXPERIENCE:

My clients have ranged most industries, with a focus on FMCG, Alcohol, Telcos and Financial Services. I’ve also always had a personal affinity for charities, NGOs and health related initiatives.

Previous positions include Creative Director in eightytwenty (WPP), Rothco (Accenture Digital) and In the Company of Huskies.


SPECIALTY:
1. Creative strategy and pitching; concept development (art & copy); creative development.
The effective and award-winning campaigns I’ve launched for brands demonstrate my ability to create a creative message which works fluidly across all media channels. However, while my approach to creative strategy is media-neutral, the hard core of my background is in digital creative, especially applied to interactive platforms, games, content, display and digital innovation.

2. Digital strategy and eco-stystems; vehicle strategies; UX/UI; technical build supervision.
I’ve been helping clients communicate within the new media landscape since the days before Bebo. I absolutely love helping brands innovate how they communicate and interact with their audience.

3. Building, directing and mentoring diverse and multidisciplinary departments that merge creative and production.

I love craft and hands-on work, but I also have a passion for - and strong track record of - building and leading creative departments. Since going out on my own, I've been training teams both sides of the fence, focusing on themes such as: Creativity within the Digital Space, Presentation Skills, Creative Leadership...
AWARDS AND ACCOLADES:
In Ireland:
APMC, AIM, DMA (inc. Best Agency x4), ICAD, Kinsale, Spiders

International:
Cannes nomination, Cannes exhibition, Coca-Cola Worldwide Marketing
Awards, D&AD exhibition, Eurobest, Lurzer’s Archive feature, MAA Globe Award, Webby nomination, Warc Prize for Social Strategy

SO...
If you've a tricky digital project, or maybe a fully integrated brief...or a team which needs a bit of TLC and mentoring/ways of working...
don't hesitate to get in touch!
Back to Top