A student recruitment campaign for CPA, one of Ireland's leading accountancy bodies.
Segmentation of creative allowed to tailor messaging to different target cohorts. I provided a full turnkey solution for the client team, from concept to asset rollout.
Segmentation of creative allowed to tailor messaging to different target cohorts. I provided a full turnkey solution for the client team, from concept to asset rollout.
Role: Concept, Art Direction, Copy, Design
Illustration: Hernan Castelli
