A student recruitment campaign for CPA, one of Ireland's leading accountancy bodies.
Segmentation of creative allowed to tailor messaging to different target cohorts. I provided a full turnkey solution for the client team, from concept to asset rollout.
Segmentation of creative allowed to tailor messaging to different target cohorts. I provided a full turnkey solution for the client team, from concept to asset rollout.
Role: Concept, Art Direction, Copy, Design
Illustration: Hernan Castelli
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/4bbc3d41-a584-4e23-a904-6b2d4aa34eb5_rw_1200.jpg?h=627d2f3812baef45f96052f449f3d56a)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/8dd6a1e5-2026-46dd-a99b-b124469ff3c5_rw_1200.jpg?h=8ddb5deb7c136df10c4d4feec435fa73)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/3d75ddaa-ef04-4a62-b846-0f2238d786e0_rw_1200.jpg?h=516909776badc86533a56a6716ae6136)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/cb26409d-99c9-458c-93e6-1608ae6d7563_rw_1200.jpg?h=3951824de6d35da9a48e79ac1943a90a)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/60556200-3539-4f6b-8ec6-6cb56ff2e950_rw_1200.jpg?h=3c37cbe1621aeafaa2ebf7cfcaa94f47)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/d40a58e6-943c-40bf-94ed-f31a5787f566_rw_1200.jpg?h=84b3353e0baad45387fd7624d304f079)
![](https://cdn.myportfolio.com/cb2d04c785d13e0ecd5542d0d62dd1be/5f1bd998-cb30-4086-b566-bf5a31e968fe_rw_1200.jpg?h=b74151f0172535a4054b743f9ab61f29)