How do you help a new Broandband service stand out when the major players own the territories of Speed and Entertainment?
Research taught us that the main gripe of our primary audience, provincial Ireland, is reliability of service. We also know that some tend to feel that brands in general communicate more with Dubliners in mind.

We used these insights to create humorous skits the audience would relate to, thereby driving affinity with the brand.

Role: Concept, Creative Direction
Copy & Scripts: Peter McGann

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