What better place to sample Guinness and Irish hospitality than the Guinness Storehouse?
We initially developed this concept to drive awareness of the Guinness Storehouse by American tourists around Paddy's Day.

The initiative was developed in partnerhip with AirBnb's #NightAt series, and driven by PR and activity on Social Media. Contestants in this competition were invited to compete for the pleasure of spending a unique, money can't buy experience at the Home of Guinness.
Role: Creative Direction
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