Entrusted with the development of a new Value Proposition and Name for Accenture The Dock's Innovation Led Consultancy.
There's only so much that can be revealed here, but it was an honour to work with such a forward thinking and talented group of people.
The process involved stakeholder interviews, workshops with the leadership and teams, and finally creative development to get to a Value Proposition, Manifesto and Name.
The process involved stakeholder interviews, workshops with the leadership and teams, and finally creative development to get to a Value Proposition, Manifesto and Name.
Much of the thinking behind the output was inspired by the ambition shared by the team and their clients to make a lasting impact. The name itself was to reflect the - comparatively - punk culture of the team, and the unavoidably chaotic side of innovation. Had to reinvent anything without breaking a few rules.
The below isn't a visual identity as much as a conceptual visualisation. My work was used to brief the internal teams who took on visual identity development.
Role: Creative Direction, Copywriting
